macOS 15.5 beta 2 now available for developers
Apple kicked off a new beta cycle back in early April with macOS Sequoia 15.5 developer beta 1. Though there’s still no public beta in sight, the company just released beta 2 for developers. more…
Apple rebrands Search Ads business as ‘Apple Ads’
Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they were only shown as promoted search results, hen...
Apple releases iOS 18.5 beta 2
Apple has released the second iPadOS and iOS 18.5 developer beta. The first beta was a big nothing burger for iPhone and iPad users. Hopefully iOS 18.5 beta 2 brings more interesting changes. more…
Apple hit a big iPhone sales achievement for the first time
Amid all the back-and-forth turmoil surrounding tariffs, and ongoing sales struggles in China, Apple and the iPhone have at times appeared “doomed.” But new data from Counterpoint reveals the iPhone actually just hit a big sales achievement for the...
