Trump touts how he ‘helped’ Tim Cook with US tariff pivots
President Trump met today with the El Salvadoran President Nayib Bukele, and as part of the press coverage he answered questions related to US tariffs, including a mention of speaking to Apple CEO Tim Cook and helping him out recently. more…
macOS 15.5 beta 2 now available for developers
Apple kicked off a new beta cycle back in early April with macOS Sequoia 15.5 developer beta 1. Though there’s still no public beta in sight, the company just released beta 2 for developers. more…
Apple rebrands Search Ads business as ‘Apple Ads’
Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they were only shown as promoted search results, hen...
Apple releases iOS 18.5 beta 2
Apple has released the second iPadOS and iOS 18.5 developer beta. The first beta was a big nothing burger for iPhone and iPad users. Hopefully iOS 18.5 beta 2 brings more interesting changes. more…
Apple hit a big iPhone sales achievement for the first time
Amid all the back-and-forth turmoil surrounding tariffs, and ongoing sales struggles in China, Apple and the iPhone have at times appeared “doomed.” But new data from Counterpoint reveals the iPhone actually just hit a big sales achievement for the...
Former Apple engineer on why iPhones cannot be made in the US
Trump’s rationale for his threatened tariffs is to force companies to manufacture in the US. He’s cited the example of Apple making iPhones in the US, and even recently claimed that the company plans to do so. Apple has explained many times why it ...
iPhone Fold will have Face ID embedded in the display – leaker
We’ve been hearing about a foldable iPhone for a great many years, but things do finally seem to be solidifying, with an iPhone Fold now expected to launch next year. The latest report indicates that it will have another long-awaited feature: Face ID...
