Apple rebrands Search Ads business as ‘Apple Ads’
Apple today announced that it has officially rebranded Search Ads as ‘Apple Ads’, reflecting the expanding scope of Apple’s advertising business. When Apple first launched ads in the App Store, they were only shown as promoted search results, hen...
Apple releases iOS 18.5 beta 2
Apple has released the second iPadOS and iOS 18.5 developer beta. The first beta was a big nothing burger for iPhone and iPad users. Hopefully iOS 18.5 beta 2 brings more interesting changes. more…
Apple hit a big iPhone sales achievement for the first time
Amid all the back-and-forth turmoil surrounding tariffs, and ongoing sales struggles in China, Apple and the iPhone have at times appeared “doomed.” But new data from Counterpoint reveals the iPhone actually just hit a big sales achievement for the...
Former Apple engineer on why iPhones cannot be made in the US
Trump’s rationale for his threatened tariffs is to force companies to manufacture in the US. He’s cited the example of Apple making iPhones in the US, and even recently claimed that the company plans to do so. Apple has explained many times why it ...
iPhone Fold will have Face ID embedded in the display – leaker
We’ve been hearing about a foldable iPhone for a great many years, but things do finally seem to be solidifying, with an iPhone Fold now expected to launch next year. The latest report indicates that it will have another long-awaited feature: Face ID...
Three reasons Apple tariffs absolutely won’t be reapplied
Let’s see, where are we in the Trump tariff saga? After the White House increased tariffs on Chinese imports <counts> five times in the space of nine weeks, we then got a “pause” and an exemption on consumer electronics products – before the la...
