M4 MacBook Air is Apple at its best, and hints at a new trend
Lots of attention right now is on Apple’s Siri struggles. But to shift to the company’s positives for a moment, the most recent Apple product has proven an unusually great one. Here’s why the M4 MacBook Air represents Apple at its best, and along...
Rumor Replay: Siri shake-ups, iOS 19 goals, C2 modem, more
This is Rumor Replay, a weekly column at 9to5Mac offering a quick rundown of the most recent Apple product rumors, with analysis and commentary. Today: Siri shake-ups, iOS 19 goals, C2 modem, and new Apple displays. Here are this week’s Apple rumors....
Siri, when is the next Friday the 13th?
Ever see Jason Vorhees, hockey mask and knife in tow, out on the town on a Friday that isn’t the 13th? It turns out the masked serial killer from the movies uses Siri. Here’s how we know… more…
Should Apple let us choose our own AI chatbot to replace Siri?
The embarrassment over the state of Siri continues, with the discovery that the ‘intelligent’ assistant doesn’t even know what month it is. My colleague Zac Hall suggested that things are now so bad the Siri brand is irredeemably tarnished, and a...
Apple TV+ is losing $1 billion every year, per report
Apple TV+ is having a big cultural moment thanks to the popularity of Severance’s second season, which concludes tonight. But leaving its current success aside, a new report claims that the streamer has continued being a money drain for Apple even fi...
Siri has become an unmitigated disaster, and AI won’t save it
I know, I know. I’m late to the Siri Sucks party. In my defense, Siri’s degree of suck has increased. Siri never used to trip when asked what month it is. Apple’s designers nailed the glow effect though. It’s not just that Siri has steadily fal...
