Who does Gen Z trust outside the algorithm?
This essay was originally published on The Sidebar, Mozilla’s Substack. When I started my newsletter, as seen on, a little over a year ago, it was because in the absence of early morning commutes, a designated office desk, and the water cooler conver...
Anthony Enzor-DeMeo Promoted to General Manager, Firefox
Mozilla has promoted Anthony Enzor-DeMeo to General Manager of Firefox. Since joining Mozilla in December 2024, Anthony has played a pivotal role in evolving Firefox’s strategy and championing a user-first approach to product development. His leaders...
A first-party data reality check
Part I in Anonym’s Rewiring the Rules Series First-party data — the kind users share willingly with brands they trust — is a marketer’s most valuable and precious asset. But often, when it comes time to activate that data in the form of an adve...
Let’s talk about data control
A new series exploring the connection between data protection and performance. The digital advertising industry is in a period of meaningful data use transition. An ecosystem that has fostered third-party cookies, device IDs, cross-site tracking, and m...
Why we can’t stop multitasking
We’ve all been there: a notification pops up, and suddenly we’re responding — even if it completely derails our focus. It feels automatic, but it’s rarely just about the task at hand. As a staff product researcher on the Firefox mixed methods t...
The Great British Bake Off’s Janusz on CakeTok and queer joy
Here at Mozilla, we are the first to admit the internet isn’t perfect, but we know the internet is pretty darn magical. The internet opens up doors and opportunities, allows for human connection, and lets everyone find where they belong — their cor...
Firefox features that help you plan a trip (and take it)
Most travel plans start with a handful of tabs. A map here, a few guides there. Then a flurry of bookings, logins and maybe a PDF form you’re supposed to sign with your finger. Next thing you know, you’re in line at the car rental counter with 3% b...
Performance doesn’t have to come at the cost of privacy
What if you could increase conversations — without collecting more data? You’ve probably been told you need to collect more data to get better results. But with smarter tools and better technology, privacy isn’t a tradeoff, it’s a feature. Anon...
A smarter, simpler Firefox address bar
Firefox’s address bar just got an upgrade, and it’s all about putting you in control. It’s faster, easier to use and built to support how you search and browse — while staying true to what makes Firefox, Firefox: real user choice, strong privac...
